Even if COVID may have halted your intentions to sell your house, things are now slowly getting back to normal, so it wouldn’t hurt to be aware of a few pointers to hasten the selling of your house. There are several things you can do to greatly boost the resale value of your property, from fixing to sprucing up the location.

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The COVID-19 problem has uprooted the building and resale segments of the Indian real estate market. Since roughly five years ago, the demand for real estate has been declining. Due to this and the COVID-19 spread, sellers are scrambling to get the pricing they want. Sellers should be able to effectively bargain and obtain greater rates from the sale of their home, though, if they use a few tricks and make creative use of this time. You must use strategies to assure the greatest price, whether you raise the interiors or work with a broker. Let’s look at some important factors you should think about before selling your property:

Beautify the property

A house that has been well-maintained typically attracts buyers. When a seller intends to sell a home, they should take into account painting the inside or exterior of the flat (in the case of a villa). This will give the property a little more energy and enhance the prospective buyer’s overall property-surveying experience. Additionally, if the property had previously been rented out and the renter had neglected to properly keep it, it practically becomes necessary to fully clean the space. To make the house more appealing and attract more purchasers, consider hiring expert cleaning services.

This is possibly the most crucial step in preparing a house for sale. It appears tidy, roomy, and ready for potential new owners. You can effectively carry out a cleaning drive on your own as well. Clear the counters, shelves, closets, and every room’s corner to start. Clean the area around each light fixture of any visible cobwebs and debris at the same time. If your house appears neat, organized, and devoid of clutter, you might also think about adding more storage.

Let the word get out

A property should be advertised while it is up for sale. For word of mouth to spread, the vendor might think about telling their friends, family, and neighbours. Sometimes those who are aware of your request will recommend the property to those in their network. The time it takes to sell a property decreases with more awareness. Having more potential buyers available will hasten the selling process and give you the advantage in pricing negotiations.

Senior VP- B2C, Godrej Interior, discusses some tips for navigating the crisis wisely.

• Energy efficiency

Green housing is popular right now, and environmental preservation issues are front and centre in conversation. Your property’s green factor will grow with the installation and use of LED lighting and smart metres. If you intend to sell a furnished property, allowing for plenty of natural light and only using appliances with a Bureau of Energy Efficiency (BEE) rating will lower your overall electricity usage and carbon impact. The buyer’s attention will undoubtedly be piqued by a green property that is being offered.

• Have transparency

The paperwork that shows the ownership history of a property are crucial when it is placed up for sale. When a buyer approaches, he needs to know that he will receive a clear title to the property in question and that ownership is unambiguous. It’s crucial to have available the following real estate documents:

• Society’s Certificate of No Objection (NOC)
• Title deed
• Documents of the ownership chain
• Property tax receipts
• Obligation certificate
• A general power of attorney certificate (if applicable)

The buyer feels confident about the legitimacy and transparency of the small print of a property if all necessary documents are provided to them at the time of conversation. The seller has the advantage to offer a greater price because having the required paperwork speeds up the sale’s completion.

• High-quality real estate portal listings

When a seller wishes to advertise a property online, they must make use of property listing websites and online classifieds. On the majority of web sites for real estate listings, the seller can place free adverts. They can also use these portals to verify their property, giving their advertisement more legitimacy. Online listings are incredibly helpful to enhance the number of inquiries generated for a property in this day of online connectivity and increased technological use.

The use of the appropriate keywords and the caliber of the property description are essential when listing your property on such portals in order to make it searchable. A smaller amount of individuals will see the property if real estate jargons or difficult language are utilized in the listing. It is always advised to keep listings straightforward and uncomplicated. Additionally, considerably increasing the likelihood of receiving a response is the inclusion of high-quality images of the property in the listing.

• Take advantage of social media.

Google searches and social media are important sources of information for inquiries, and this is also true for real estate. Due to the pandemic’s widespread indoor confinement and reliance on the internet for property research, their popularity has increased. Social networking groups often contain renters or permanent residents looking for housing close to their existing address, which can serve as a ready catchment. It would be better to disseminate information using Facebook, WhatsApp, and other social media sites. Increase the number of platforms where people can buy and sell your property. Your chances of catching the proper fish increase with the size of your net cast.

• Use of intelligent technologies

Installing smart technology in a furnished property that you intend to sell will pique the curiosity of potential buyers. Your home will stand out from the competition if you add a few smart home accessories, like a video doorbell, intelligent electricity appliances, adaptive lighting technology, and intelligent infotainment systems.

• Pay attention to urgent repairs

Potential homebuyers thoroughly inspect basic furniture like drapes, air conditioners, modular kitchens, and gas connections, which raises the residential unit’s overall “ask” price. Offering these amenities would greatly help to raise the value of your flat. Get the broken furniture replaced or fixed if the previous occupant left the space with it. Everything in a bathroom fitting is the same.

You might believe that only specialists should perform home repairs, but you can actually undertake some of them yourself. It not only saves you money while doing it, but it also prepares your house for potential buyers. Always pay attention to minor concerns that need to be fixed right away, such as leaky faucets, creaky cabinet doors, burned-out light bulbs, and dents in wooden surfaces. The property would always be in top shape if they were fixed as soon as possible.

• Sanities the space

Everyone must now be mindful of their health and cleanliness due to the corona virus pandemic. Before making a physical visit, you must make sure that the location has been fully sanitized. You can also provide up to two free sanitization drives after purchasing to advertise sanitization as a gratis service.

• Offer giveaways

Due to the pandemic and the lockdown it caused, buyers have been delaying their real estate purchases, which has left them exposed. Profit from the economy’s slow opening up and entice homeowners with some alluring deals.

Offers could include a discount on lump sum payments, simple monthly payments with a lower down payment, a gold or silver coin, a free television, or a holiday gift basket with every purchase. Utilizing the holiday period can aid in closing the sale.

• Clean your walls.

Over time, markings, dust, and grime can accumulate on walls. Although it may seem difficult, cleaning your walls will pay off. If you’re currently working from home, you should use any spare time you may have to clean the walls in your apartment. Start by using a broom or a duster to dust every wall. The painted walls should then be washed with warm, soapy water. For a brighter appearance, you can also use a cup of distilled white vinegar. However, be sure to perform the initial test on a discreet portion of the wall.

• Make a welcoming entrance

Clean up the area around your front door whenever you expect visitors. Cleaning your entrance door is simple when you combine water and mild dish soap. Clean the door thoroughly, and then pat dry with a paper towel. All of these supplies can be easily found at home or acquired online.

• Examine your chimney.

Your home’s chimney is a crucial component. Your chimney needs annual inspection since accumulated oil, grease, and grime can hinder its efficient operation. You must take extra care of a chimney because most people desire one that is in good operating order. Utilize the time you have at home to clean your chimney with dish soap, vinegar, and baking soda. Paint thinner can be used to clean as well because it works to get rid of stubborn stains.

• Speak to a reputable broker

Brokers act as intermediaries between buyers and sellers at the bargaining table. Typically, both parties pay a brokerage fee of one to two percent. The broker can assist you in finding prospective purchasers, determining the best price for your house, and confirming all required paperwork.

Real estate broker Mukesh Yadav of Sector 137, Noida, shares his thoughts on using a broker, saying that doing so “may definitely help in selling a house at the greatest price feasible. However, the seller is limited to working with real estate brokers who have registered with the Real Estate Regulatory Authority (RERA). Additionally, in order to prevent any disputes in the road, the terms and circumstances of broker engagement must be fully established in an agreement.

• Be adaptable

When a seller decides to list a home, they must be adaptable when it comes to prices and the preferences of possible purchasers. In case the negotiation is going south due to little figures, the seller must take part in it with an open mind and avoid becoming overly concentrated on the property value. Make room for it if the buyer wishes to acquire the property without the related furniture. A minimum price below which the property cannot be sold must also be determined by the seller. Consider offering a discount of 5–10% if the customer is sincere and wants to close the sale soon. Given that demand is slowing and it is a buyers’ market, a signed transaction is preferable than no deal.

Due to increased sales following the pandemic, the industry is generally booming. Therefore, keeping and cleaning up the house, working with an experienced broker, and setting a fair price could all aid in closing the transaction.

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