Because nearly 60% of the population of the United States moves every year, the competition for selling a home is fiercer than ever. Fortunately, in these current markets, real estate is in high demand. However, these circumstances present a dilemma for real estate agents: how can your listings cut through the clutter, attract potential buyers, and result in a sale for your clients?

 

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Here are four strategies to help you change your real estate listings by including the trendiest property features that buyers won’t ignore.

 

Instead of just a new house, portray a future lifestyle.

One of the most common blunders made by real estate brokers is failing to personalize the listing by merely providing the most basic information about the property. While those nuances are important, they aren’t enough to persuade potential buyers that this is the home for them. You, as a real estate agent, must present a realistic picture of their future lifestyle in a new property or community. If the buyer wants to have a family, they may want to look at how the house can readily develop and adapt to changing family dynamics.

Provide a unique spin on how spare rooms can easily double as nurseries, bedrooms, game rooms, or even dens for family enjoyment in your house description. Make a list of all the ways your prospective buyer will benefit from buying the house for their family. Remember, you want the potential new homeowner to envision themselves growing alongside the property rather than apart from it. Be imaginative and consider how your potential clients could envision themselves in the space.

 

Spend Money wisely when it comes to home staging,

Consider the following two listings and showings: The one contains the bare essentials, such as new flooring, paint, cabinets, or kitchen essentials, while the other is fully equipped with sofas, tables, rugs, vases, & other furnishings that evoke a sense of home. Which listing do you think will garner the greatest interest?

 

An empty home tour may be appropriate for some prospective buyers. But if you want to stand out from the crowd, hire a professional stager. By professionally preparing the house, you’re helping potential purchasers reinforce the concept of a specific future lifestyle. It’s also appealing to the eye, making it easier for customers to picture themselves living there. Connect with interior designers, stagers, and furnishing companies through your brokerage to professionally stage the home. If hiring a professional isn’t an option, get creative and use your own resources to help stage the property. Simple things like strategically placing mirrors to make a space appear larger can make a big difference.

 

Print marketing materials and professional photography

Due to modern technologies such as aerial photography, drone footage, & virtual 3-D representations, real estate listings are becoming more advanced. Professional photography and traditional print marketing materials, on the other hand, can help raise your listing’s profile. Professional photography immediately appeals to the purchasers’ visual sensibilities. As they are more inclined to linger on online ads and printed materials to inspect every skillfully produced element.

Using professionally produced materials to advertise the property. Such as flyers, brochures, or direct mailers, is critical for attracting buyers who aren’t necessarily looking for a new home online. Prepare your printed materials in advance of open houses. And make sure the quality of your collateral matches the quality of the property you’re exhibiting to potential buyers.

 

Back up the listing with exceptional service.

Even if you have a beautiful listing and properly created print materials. If you fail to satisfy client expectations and provide excellent customer service, you may lose potential purchasers. Always go above and above to deliver the best real estate services possible by communicating with clients effectively and making yourself available for queries or enquiries regarding the process.

Not every real estate agent will follow up with their clients after transaction is completed. And this is an area where you can exhibit your superior service. Ask your clients how they like their new house. Offer any advice for home repairs or services they might require, and thank them again for their business. These personal relationships could help your business in the long run. Especially if your clients refer you to their own circle of family and friends.

 

 

 

 

 

 

 

 

 

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