Failures in business, particularly in real estate, are not new. Numerous builders fall short due to challenging market conditions and losses they incur. In fact, according to a recent report by an analytics company, by 2017–18, more than half of the developers who were active in India’s top nine cities in 2011–12 had left the market. If this was the case before the epidemic. One can only speculate as to the likelihood of developers surviving after it. The tiniest forecasting error can multiply losses in a sector whose input and development costs are substantial and subject to volatility from outside causes, making recovery very challenging. This is true for all capital-intensive businesses, not just real estate.

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Businesses that find themselves in this dilemma typically have no intention of lying to clients or consumers or defrauding them. Nevertheless, when a company breaks its commitments to customers or is force to exit the market, investors feel dupe. Stakeholders face a steep uphill fight while trying to recover from a disaster. Holding the company responsible for keeping deadlines might be difficult when additional resource demands are there.

However, those that do recover share a trait. A trump card that helps them get by: they remain positive in the face of difficulty.

Remaining still

Reputation management is crucial, even when staying afloat necessitates intensive resource management through reallocation and strategic alliances. Having the guts to show up when your life is on the line can mean the difference between a comeback and a setback. Being present when everything is happening is no easy task. Your self-image and social reputation become a roadblock to progress. In addition to all of your professional and personal connections being put to the test.

However, there are numerous benefits to speaking openly with stakeholders while overcoming one’s own inner demons, such as shame or humiliation.

Using communication to manage the crisis

Prior to reconstruction, damage control is necessary. Direct contact helps to avoid additional harm to one’s reputation. In order to take advantage of the crisis, aggressive rivals with something to gain or resentful stakeholders can spread false information that could cause exponential damage. Rumors can be put an end to and halted in their tracks when firms speak with concern stakeholders directly.

Showing up means you’re willing to help

Business leaders can demonstrate to both internal & external stakeholders that they want to fight the war rather than give up by putting up with criticism and disappointment while still turning up. Even to irate customers, it signals accountability, and it inspires internal teams & stakeholders to keep going and stick with the plan.

Disgruntled consumers and customers can go from being adversaries to allies thanks to it. Clients begin collaborating on projects and co-owning the resurrection process.

Transparency fosters confidence

Contrary to popular belief, open communication and promoting engagement by people. Who have been most negatively touch by the business failure can help to restore confidence and rekindle hope. Additionally, it redirects their focus away from initiating and pursuing attacks and toward collaboration.

Going above and beyond and keeping your word before communicating any new commitments is the best way to recover stakeholder trust when previous pledges have not been kept.

To be unaffected by criticism, showing up requires preparation and focus (external or internal). To rebuild credibility and trust by staged, single-minded delivery. One must devote all of one’s time, effort, and resources to positive action. The difficult road might be aid by having a team that is focus on the healing process and has a clear vision for the future.

There may be a better chance of a positive resurrection through community action if more business owners show up during the vital moment of truth. The firm, the market, and the economy will gain from this.

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