Should You Purchase a 13th Floor Apartment?
Is it wise to purchase a 13th floor apartment? Many people believe that the number 13 is unlucky, hence most people pause before purchasing a condo on level thirteen. Today, we’ll examine the myth as well as the mystery’s illumination.
There have been numerous complaints of investors and property owners having trouble selling their apartment on the 13th floor. According to an urban legend, residing on the 13th floor is unlucky. Some people believe that living on the floor leads to chaos not just in India but everywhere in the world. The “13th” level is actually referred to by some developers as “12A” or “14.”
However, a number of real estate consultants claimed that the times are altering. Now, the apartment on the 13th floor is just as simple to advertise as any other floor. Young customers are asking about the floors that are offered. On this specific floor, they are not discouraged from making purchases.
The thirteenth floor is not a bad concept for cities like Hyderabad where high-rise buildings are taking over the market. The vast majority of city residents are migratory workers who are familiar with many cultures. They don’t take these tales seriously. As a result, sequential numbering is preferred over number skipping even by developers.
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The history of the 13th floor number
13 is seen as unlucky in Western culture. But in Indian beliefs, the number 13 is seen as lucky. On the thirteenth day of the month, there are a number of celebrations, such as Baisakhi in April and Lohri in January. Numerologists all over the world agree that the number is fortunate just like other digits and that it has nothing unfavourable about it.
The unpleasant number 13 may be perceived as lacking and weird because the number 12 is frequently thought of be a “perfect” and full number. Furthermore, the 13th guest’s role in historical incidents has tainted this number.
The 13th person to come at the Last Supper and the one who betrays Jesus, according to the Bible, is Judas. In Norse mythology, Loki enters a dinner party as the thirteenth guest, disturbing the harmony and introducing chaos and evil into the cosmos.
The modern world, especially France, has developed an entrenched antipathy to 13 at the table. They claimed that if an invitation list unintentionally had 13 visitors, the 14th was pressed into service. At dinner parties, certain Frenchmen, referred to as quatorzes, made a living by occupying the 14th chair.
Real Estate Case Study for a 13th-floor Apartment
2015 saw the publication of a report in the Atlantic article (published on Friday, July 13). CityRealty.com, a real estate website, examined 629 Manhattan condominium buildings. They all have at least thirteen stories. They found that the twelfth level has been eliminated by 91 percent (Li 2015). Similar research was done on Boston’s sixty-story Millennium Tower. The former flagship Filene’s department store, which opened in 2017, was demolished to make way for it. They don’t have an apartment on the 13th floor or the 44th floor (Clauss 2016).
Undoubtedly, a lot of people have watched Hollywood movie trailers. You’ll see that the elevator goes straight to the 14th floor after passing the 12th floor. Is the thought of living on the thirteenth floor horrifying? The results of the following study show that many people think it is a good reason not to buy an apartment. The average of the other floors was used to compare the volume of transactions involving apartments on the 13th floor. After studying more than 10,000 sales transactions in homes with at least 13 stories, this was carried out. The first and last floors were not taken into consideration at the same time. There are frequently fewer apartments on the 13th level, and some people choose not to live there for ethical reasons, which reduces sales.
living by occupying the 14th chair.
Real Estate Case Study for a 13th-floor Apartment
Even more telling than with dwellings, the result was. Looking at 14-story houses, 15-story houses, and so on, a flat on the 13th level is purchased 18% less frequently than those on other floors; in each case, the apartment on the 13th floor caused a “dip” in the frequency of transactions.
The most intriguing example of the fear of the number 13 is the day itself. Not everyone is prepared to engage into a sale on the thirteenth with a light heart. According to statistics, there are typically 19% fewer apartment sales on the 13th than on other days of the month.
The volume of transactions during the hours of the 12th and the 14th was 12% greater than typical. So, in order to avoid a frightful number appearing in a sales contract, superstitious buyers (or sellers) are asked to modify the date of a transaction.
It all depends on how much the owners regard their surroundings. They probably want to feel comfortable in the house they are paying for and stay away from any negative connotations. If doing so requires taking the 13 out of the apartment on the 13th floor, then so be it.
Russian Analysis of a 13th-Floor Apartment
In contrast to Americans, Russian developers are not hesitant to construct structures with designated thirteenth floors. Instead, a few apartments on the twelfth floor are less expensive. A recent study that was published in the journal Judgment and Decision Making looked at whether the discounts that were generally given to Moscovites for residences on the thirteenth floor were enough to offset any superstitious reticence to purchase.
The researcher, Dmitry Burakov (2018), used actual real estate information from the city of Moscow. He made a distinction between developers who offered the discount for the thirteenth floor and those who did not. He also looked at how many condos were sold on the seventh floor, which is supposedly a lucky location. Burakov picked structures with consistent floorplans throughout.
living by occupying the 14th chair.
Real Estate Case Study for a 13th-floor Apartment
It is done to account for other elements that might have influenced how well-liked the units were. He was therefore able to compare the apartment on the 13th floor to sales on the 12th and 14th floors. Burakov eventually found ten buildings with a 10% discount and thirty buildings without a reduction for the thirteenth story.
Burakov’s conclusions had no room for doubt. He found that the lucky seventh floor apartments had little to no effects, but the 13th floor apartment had a significant impact. In buildings where no discount was offered, significantly fewer flats were sold on the thirteenth floor (See Figure 1). In structures where apartments on the thirteenth storey were offered at a ten percent discount, the superstitious effect was completely eradicated.
Fear is a powerful motivation, and it’s apparent that Moscow people continue to live in perpetual fear of the 13th floor. It’s odd that the Russians haven’t avoided the thirteenth level like real estate developers in the US and other countries, but maybe they believe it’s silly, like American developer David Von Spreckelsen, to change the numbers on the elevator panel.
Conclusion of Purchasing a 13th Floor Apartment
Despite the fact that we have an ingrained phobia of houses with numbers, it seems that we are more concerned with the view from the 13th floor than with the ominous signs that might be lurking around every turn.
Robert L. Tinker, vice president and general manager of the Empire State Building, has never had a problem renting out a space on the 13th level. Additionally, he has not observed a rise in the bankruptcy rate among tenants there. He goes on, showing the building’s confidence in its audacious methods, “We don’t force 13th-floor tenants to put up any extra security either.” But many of the original structures lacked the number. Even in some contemporary structures, the elevators lack a “13.”
Conclusion of Purchasing a 13th Floor Apartment
Many individuals believe that certain numbers are lucky or unlucky. Many of us believe in good and bad luck, despite the fact that it may occasionally seem foolish to place such a high value on them. For instance, I enjoy the number 9. I was born on September 9th, the ninth day of the ninth month, and as I got older, I began to notice the number nine whenever good things happened—in the jersey numbers I wore, the zip codes I lived in, and the phone numbers of friends.
The point is that numbers have an impact on how we perceive our environment in ways that can be both upbeat and depressing. They are hard to ignore since they are engrained in our daily activities. In the end, it is only we who attribute good or bad fortune to the numbers we see. Right now, glance at J. Ira Harris. The investment banker who the New York Times branded “mad over the number 13” has had a long and fruitful career. He did well with his choice of 13.
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