
- May 19, 2022
- News
India : How Can You Become A Successful Real Estate Agent?
Here are some basic tips for real estate brokers on how to become real estate agents and succeed in their careers.
Real Estate Agent: Many successful property deals require the assistance of real estate agents or brokers. The Indian real estate market is very diverse and competitive, particularly for real estate agents. To be successful in this market, property brokers must first analyse customer behaviour and then determine what type of marketing innovation would help them generate more leads and keep their businesses afloat.
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We provide helpful information on how to become a successful real estate agent in India, as well as RERA registration and requirements.
How do you go about becoming a real estate agent?
Here’s how to get starte as a real estate broker in India.
Investigate and learn
Before beginning a career as a real estate broker, it is critical that you get a thorough understanding of the industry. You may chat with seasoned industry executives and gain vital insight.
Obtain the required licences and registrations.
Before beginning a career as a real estate broker, be sure you understand all of the requirements. This covers things like business registration, real estate agent licencing, Professional Tax Registration (PTR), GST registration, and more. In India, professional tax is charge on all sorts of crafts and professions. The agent receives a PTR from the state tax agency after paying a charge that varies by state. The registration certificate must be renewed every year.
All real estate agents must register with the state-level Real Estate Regulatory Authority and get an RERA registration number/license, according to the Real Estate (Regulation and Development) Act of 2016. The permit is good for five years. The licencing and registration requirements in India may differ from state to state.
RERA Guidelines for Real Estate Agent Registration
In addition, the Real Estate (Regulation and Development Act) of 2016 (RERA) was enacted with the goal of regulating the Indian real estate market, making it more organise, and ensuring transparency. RERA requires real estate agents to register.
The RERA Act was enacted to make property purchases easy for house purchasers and to regulate real estate transactions that were previously largely favoure by builders. Through licenced and competent agents, it assures fair transactions between property sellers and purchasers.
Real estate agents are expected to follow a number of rules, including:
- Unregistere property purchases and sales are not made easier.
- Observe the act’s numerous clauses.
- Not engage in unethical business activities such as making false and misleading assertions, either orally or in writing, or promoting services that are unlikely to be provided.
- Facilitating the possession of numerous papers and information that a homebuyer is entitled to when booking a house, land, or building.
What are the consequences of failing to register under RERA?
A real estate agent cannot work without first registering with RERA. If a firm is operate without RERA registration, a penalty of Rs 10,000 per day is impose if any defaults occur. In addition, the penalty amount might be increase by up to 5% of the selling price of the property.
The real estate agent will not be able to sell homes or engage in any real estate transaction if they are not registere under RERA. In the event of non-compliance with the RERA orders, a penalty of up to 5% will be imposed. Furthermore, if any unfair trading conduct is engage in, a year of jail is imposed.
Documents necessary for RERA registration
When applying for RERA registration, a real estate broker or agent must present the following documents:
- A completed application form and a copy of your PAN card
- The real estate agent’s name, contact information, pictures, and address, as well as the directors or partners’ names and addresses
- Copy of proof of address, email address, and phone number for the area where the agent will do business
- Income Tax Returns from the previous three years
- Name, kind of business (for example, corporation, society, sole proprietorship, partnership, etc.) and business address
- The MoA (Memorandum of Association), bylaws, and AoA (Article of Association) must be presente for real estate agencies (Articles of Association)
- Details of registration in any other state, if applicable
- Information on any pending criminal or civil charges against the agent or the firm.
- In the last five years, information regarding real estate projects, promoters, and advertising with whom the agency has done business
- Receipts for acknowledgement, letterheads, and rubber stamp images
Eligibility Criteria for Becoming a Real Estate Agent
Real estate agents are those who have sufficient expertise of the real estate sector. There are no specific requirements for working in this area, however solid networking and negotiation skills might help. According to the state’s legislation, the individual must be 18 years old or older. He or she must pass the real estate licencing test and finish the required pre-license courses.
What is the definition of a real estate agent?
Real estate agents are registere professionals that represent a property buyer or seller in real estate transactions on behalf of a brokerage business or an individual. With India’s burgeoning real estate market, anyone interested in pursuing a career as a real estate agent or property dealer have many of options. They have specialised licencing and expertise, as well as certain key qualities such as great negotiating and communication skills.
The many functions and responsibilities of a real estate agent are liste below:
- Appointments and meeting coordination
- Prepare budgets as well as marketing and advertising strategy and campaigns.
- Update client and property listings databases
- Respond to texts, emails, and phone calls.
- Look through open listings to find homes.
- Analyze the real estate market in comparison.
- Manage the company’s website and social media accounts.
- Make advertising materials and distribute them.
How can you become a successful real estate agent?
Keep in touch with previous clients.
If you have pleased clients who will suggest you, you won’t need to spend a lot of money on marketing. Their testimonies should be posted on your website and social media platforms. You may also ask pleased customers if they would be willing to speak with your new clients for background checks. To be a successful real estate agent, you must have a positive reputation in the marketplace.
Don’t only concentrate on selling.
Rather than acting as a salesperson, act as a consultant. This will help you understand your client’s demands and the reasons behind their choices. If you’ve narrowed down some possibilities for them, instead of telling them that it’s the best option, explain them what makes it beneficial to them. If you put too much emphasis on selling rather than assisting, the contract may go through since there isn’t enough trust between you and your potential customer. Before becoming a salesperson, a successful agent must first become a consultant.
Develop an online presence.
After receiving your reference, your prospective customer will conduct an online search of you and your company. You should take advantage of this chance to promote yourself as an industry leader. Start with a simple website or a listing on Google Places. You may progressively improve your internet visibility. Make sure your website contains a call-to-action button that directs your visitor to a contact form or your WhatsApp number, depending on how quickly you can reply to their question. A call-back or individualised answer to your prospective lead within a few hours can increase your chances of gaining their business by up to 70%.
Don’t make any assumptions.
When it comes to documents, laws, and property assessment, avoid forming assumptions and depend solely on facts. Make no assumptions about how your company will develop. Do not rely only on referral business or assume that just because you have a website that money will flood in. Make sure you’re registere with the state Real Estate Regulatory Authority and network as much as possible to be successful.
The key to success is networking.
Some customers may be tough to work with, or you may not offer anything they want. Instead of declining these clients, ask your colleagues agents if they have any homes that meet the client’s requirements. In this way, you will be able to help both your peers and future customers. If the sale gets to the final stage, you can discuss splitting the commission. After all, anything is better than nothing.
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